Newsworthy Buzz - What's Hot Now - The "Must Have" item

In their June issue, Allure has devoted a section in their magazine for what is surely going to be the most sought after lip product for 2010 and recently, the blog community has been all a buzz about it as well. This "must have" product has even caught the attention of Allure magazine Beauty Director, Amy Laird. On the Allure website this is what Amy had to say about Tom Ford's new line of lip products:

The designer-turned-perfumer-turned-movie-director can now add "makeup artist" (well, sort of) to his resumé, as his Private Blend Lip Color Collection, a line of 12 lipsticks, debuts at Neiman Marcus and Saks Fifth Avenue on June 1. Each tube is $45, which isn't cheap by any lipstick standard, but here's why we love them: These little babies are pigment-rich, so a little goes a long way. There's an array of pretty, flattering reds, nudes, and pinks. They're semi-matte, but feel creamy going on and don't dry out your mouth, thanks to murumuru butter and chamomilla flower oil. And the cases? Oh the cases. They look like tiny, chic, white lacquered boxes with gold trim—they're heavier than your average lipstick, so they feel special and substantial. Since I am loving all things plum and berry right now as I plan the makeup-trend stories for our fall issues, if I had to choose just one of the Tom Ford shades, I'd go for Moroccan Rouge—a deep plum-berry that'll give you the cool stained-lips look from the Proenza Schouler fall fashion show. The color also looks fresh and unexpected on a summer evening. (You'll have to wait till June 1 to check that one out!) It'll also dazzle your friends and coworkers: One of mine just stopped by my office—me, at computer, full-on Moroccan Rouge-d—and said she was "mesmerized" by my lips. (If you're not a bold-lipstick type, try Pink Dusk instead—it's the bottom one shown here.)

Posted By Amy Keller Laird, Beauty Director

So what are your thoughts? Do you think these lip products are worth the $45 or is it all a lot of hype? Leave a comment below and let me know what you think.