Nordstrom is hosting their Mascara Madness event this coming Saturday, May 23rd. This one day only event will be held all day and most Nordstrom stores will accept pre-orders up until Friday, May 22nd. For those who are unfamiliar with this event - Nordstrom allows shoppers to purchase (in store and online) two mascaras and then receive a third mascara for free. Last Nov. there were no limits on the number of mascaras pre-ordered (I pre-ordered 9 of the Guerlain Maxi Lash mascaras) and you were able to purchase from across multiple brands. Just remember the lowest priced mascara will be the freebie so keep that in mind while shopping.
When you pre-order for the promotion you are guaranteed your mascaras and you will not be billed for them until a day or two before the event. If you decide to wait and make a purchase on the day of the event then quantities will be limited and your favorite brand might already be sold out. The same applies for making a purchase online as well. Additionally, online purchases will only apply to select brands while in-store and pre-orders will apply to all cosmetic brands. So don’t miss out on this exclusive Nordstrom opportunity! Hurry in and get your pre-order before your favorite brand is sold out! Also there are some exclusions - the B2G1 free promotion does not apply to lash primer or enhancing products (i.e. lash plumping serum).
**Please note** All information listed in this post (including the exclusions) are subject to change. I will be sure to update this post immediately should that occur.
Last year, several readers had questions about the event so I'm posting those questions and answers here:
a reader asked how do they pre-order -
To pre-order one can visit their local Nordstrom department store and pre-order from any cosmetic counter. If you don't have a Nordstrom store nearby you can call the closest one and they will let you pre-order over the phone. Then Norstrom will mail out the mascaras to you. Or if either option is not feasible then you can order online from the Nordstrom website the day of the event. Keep in mind though the more popular mascaras will sell out quickly the day of the event so don't wait!!!
a reader asked for mascara recommendations -
It all really depends on what kind of eyelashes that you have and personal preference. When choosing a mascara it all depends on several things - how wiry (hard) or thin (soft) your lashes are, do you want volume (making them look longer) or fullness (making them look thicker) and the last thing to consider is how far apart are your lashes spaced. Are they clumped together with little to no space between them or are they kind of sparse and spaced far apart. Lancôme HYPNÔSE DRAMA is a good mascara that doesn't flake, smudge or smear but it applies wet and over time dries out rather quickly. Chanel Le Volume (one of my favs) is another great mascara but it takes several swipes to get a good application onto the lashes. Chanel just released their Waterproof Le Volume mascara so I pre-ordered a few of those this time around. Guerlain Maxi Lash is great as well and I pre-ordered nine of them this past November. I do not like Benefit They're Real - it smudges, it flakes and I hate the wand. However others have had a great experience with it. Giorgio Armani Eyes To Kill mascara is another good one too. My last pick would be Laura Mercier Full Blown Volume Lash Building Mascara which is another fav that I am currently using. I've tried Bobbi Brown's mascara but it makes my eyes itch so its a no go for me. Most of my favs are based on the fact that my lashes are super soft, medium length and spaced close together with no gaps. So I can recommend what works for me but I would also suggest you start collecting samples. Most high end department stores carry samples of their top mascaras so you can try it before you spend a bunch of money on something that may not work for you.
a reader asked about picking up pre-orders -
If a paid pre-order is not picked up the day of the event then the store holds the items for you. As a courtesy please call the store to let them know you will stop by later. Or upon request they will mail them to you if necessary. If pre-orders are not paid in advance then the store may not hold your items after the event ends UNLESS you call to make prior arrangements. Communication is a must!!
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